During this training or coaching session you will learn about 40 channels and marketing communication tools that support CSR and employer branding. You will learn how values, authenticity, content marketing and new technologies influence the engagement of communication receivers. You will learn how to design and measure the effectiveness of communication campaigns. The creative sessions will be run based on benchmarking and case study analysis of CSR and employer branding of the biggest worldwide and local brands.
For owners of companies, start-ups and NGOs, managers of all levels, PR and e-PR experts, bloggers, vloggers, CSR and communication specialists, product owners, volunteers and HR managers to whom the quality and content of communication are the basis of dialogue with receivers.
You will learn 10 effective communication tools.
You will learn 10 effective channels of marketing communication.
You will learn about 10 trends that influence the effectiveness of communication.
You will learn about 5 benefits that come from measuring the effectiveness of communication.
You will learn how to plan and manage a communication campaign on- and offline.
You will learn how content marketing influences different groups of receivers.
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Nowadays we need responsible leaders who know how to succeed using positive influence on the environment and society.Available options: 1:1 sessions workshop
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